China is a transforming socialist state. The Party and relevant state organizations as well as local governments play important roles in the business world.
Therefore, to establish and maintain good relations with the government is an important matter for our clients. We help them understand policies that include: operations of government agencies and the media, the function of laws, and so on.
Chinese mass media plays an important role in China. It can be used as a great channel for marketing and business development.
Sunnybund provides a variety of media resources for our clients, which helps to accomplish raising the awareness and reputation of our clients among their targeted consumer– the business community.
In addition to working for our clients in government, media, and public relation, Sunnybund provides professional training to help our clients understand the Chinese mass media and to be familiar with prevention, control and crisis management.
As the only cooperator of School of International and Public Affairs, Columbia University in China, Sunnybund Consulting (Shanghai) Co., Ltd. also organizes professional training for Chinese media reporters and editors enlarge their international influence.
Sunnybund provides its clients with a series of programs and events designed to help them get connected with the customers and the public. The activities are held in many form in order to build better relationship in China, especially in Beijing, Shanghai and Guangzhou.
Sunnybund can make use of large network of government, media, medi-agency, business circle and investors, to institute special PR strategy and plan and execute all kinds of financial PR event on the basis of our client’s request and condition.
Since we have a professional study team and long-term practice experience, Sunnybund not only can help our clients plan and execute PR events, but also always commits our self to transform our experience to publication by excellent creative ability, abundant working experience and good social network (including media, government, and etc.). Sunnybund have design and publish several practical public relation and communication books.
According to the need of the client, Sunnybund supplies the analyses of different media characteristic and range of influence. Sunnybund will assist the client to compose different kinds of advertisement and select the appropriate media for news release.
