| Media Relations |
Chinese mass media plays an important role in China. It can be used as a great channel for marketing and business development.
Sunnybund provides a variety of media resources for our clients, which helps to accomplish raising the awareness and reputation of our clients among their targeted consumer– the business community.
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| Press Conference |
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In accordance with the client’s requirements, Sunnybund organizes press conferences including planning, communicating and inviting the media, conducting news release follow-ups, and news integration.
Based on material from our clients, includes the news elements, background information and keywords, Sunnybund will compose and organize the news releases |
 Opening Ceremony and PR Media Event Asia Pacific (China) Bariatric Surgical and Training Center
TNT Direct-Marketing Press Conference |
| Media Educational Gathering |
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According to the hotspot of social life, Sunnybund arranges the periodic educational gatherings for the media. The form of these gatherings are varied. A corporation could invite journalists to visit a factory or lab in order for them to participate in the production process thus giving them a better understanding of the craftwork and management process. |
Vono Breakfast for Ajinomoto
The 2nd Media Educational Saloon 2005 of Henkel (China) Investment Co. Inc |
| Media Release of Corporation Activity |
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Cooperate with the corporate activities of our clients, by inviting the media to attend activities and program in order to disseminate information and for public release. |
| Henkel sponsor the Brazil Motorboat Tournament |
| Arranging Media Interviews for Senior Managers |
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When there is no need for press conference, Sunnybund will contact and have relevant media to conduct interviews with senior managers or make insightful reports. The form of interviews may include a TV interview, magazine cover story, special column interview.
Sunnybund provides senior corporation managers (CEO, CFO, etc) with a media image design that fits in with Chinese culture, and prepares related profiles. |
Amrop Heaver Global Partner Meeting in 2005
Finance and economics column: Praxair and Electrolux CEO Interview
DOW CORNING Senior Interview
Columbia University President Interview on CCTV |
| Industry Media Relations & Event Management |
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Based on the information from our clients, Sunnybund could provide executive suggestions and invites the media and etc.
According to the material offered by our client, Sunnybund could composes the news release which matches the demand of the trade media.
Sunnybund organizes informal gatherings for our clients and industry media journalists. |
| Henkel Technologies LSPC |
| Maintaining Regular Contacts with Media |
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Sending greeting cards, sample products to the key media professionals on special occasions (such as on New Year’s Day, Christmas, Moon Festival or the journalist’s birthday, etc.).
Assisting our clients by regularly sending relevant materials of new promotional information to the media.
Organizing informal gathering between our clients and relevant media journalists. |
| 2005 Henkel Media Investigation |
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