Executive Training Program for Media & Finance/Business Professionals
Organizer: Fudan University School of Jounalism, SIPA at Columbia University Co-organizer: Sunnybund Benefit for the sponsors: Became familiar with the Chinese financial media and build closer relations with China’s top financial media for future co-operation. Through supporting the reporters and editors attending the training program, the sponsors won the support from key media in China. Learned how the media write news and what their point of interest is enabling the sponsors to prepare appropriate material for interviews. Gained good advice from the Chinese media in brand building, market promotion, public relations and government relations Promoted the sponsors’ brands to the Chinese financial media and local corporations.
